We're a small team of real people who know AI and computers inside and out. We show your crew how to use it, set up and run the agents that do the work, keep it all safe and online, and stick around every week while it keeps changing. We don't sell software. We make AI work for your business.
Jordan
your Layups person
Mon · 8:12 AM
More of your customers every month are asking ChatGPT, Google's AI, or Siri who they should hire, and the AI answers with two or three names. If you're not one of them, that customer never finds out you exist. Getting on that list is a different job than the old search engine game, and it's the first thing we do with most new partners.
The industry calls it AEO, answer engine optimization. We just call it getting found.
You already know AI matters. You've probably tried ChatGPT and found it useful, and maybe a competitor has started talking about it. What's been missing is someone who knows your business, actually follows what's happening in AI, and can tell you which two or three things are worth your attention this month.
That's what we do. We're not trying to sell you a piece of software. We keep up with what's out there, work out where it fits in how you already run things, and we stick around, because it's going to change again in six months.
These are the questions owners ask us most. Each one is a real part of getting AI working in a business, and each is something we'll set up for you, run for you, and explain in plain English.
Try it. Ask ChatGPT for someone in your trade in your town and see who it names. That list is the new front page. We rewrite your site so the AI can read it, fix the listings it pulls from, and check on it every month.
A skill is basically a written playbook the AI follows, like how you price a fence or how you follow up on a bid that's gone quiet. We sit down and write them with you, in your words, and keep them current as things change.
It can be, if it's set up carefully. Everyone on your team gets one login with the access their job needs and nothing more, and the AI is held to the same rule. It reads before it's allowed to change anything, it asks before it sends, and everything it does is written down where you can see it.
Agents we host run on machines we own, not on somebody's laptop in the office. We back them up, keep them updated, and keep an eye on them. If something breaks at two in the morning, we're the ones who get woken up. Agents on your own account get the same eye: we check they're still connected, still allowed to do only what they should, and still doing the job.
Usually, and faster than you'd think. Most of what people ask for is configuring and connecting what already exists: the booking page, a calculator that prices a job, the portal customers keep asking for. A lot of that is a day or two now. When it's bigger than that, it's custom work and we bid it as a project.
You're not. That's our job. Every week we bring you the one thing that changed in AI that matters for your business and skip the ninety-nine that don't. When a better platform shows up, we tell you and move you over. When one of your vendors adds an AI button, we'll tell you whether it's worth pressing.
If your question isn't on here, ask anyway. This list changes about as fast as AI does.
You don't need another newsletter about AI. What helps is having someone in your business every week who takes what's new and turns it into something your crew will actually use.
We sit down with you and learn how the work actually happens: where the jobs come from, where the time goes, what keeps falling through the cracks. Then we pick the first couple of wins together.
Logins, guardrails, tools, and whatever AI fits the job. If you need an agent, we run it for you on a machine we own. You say yes or no to each permission and we handle the wiring.
If your team can send a text, they can use this. We show everyone how to ask for what they need and stay close until it's a habit.
We go over what worked and what didn't, fix what's off, and bring you the one thing that changed in AI this week and what it means for you. Then we go after the next win.
This is the coaching and training. Your Layups person, the weekly check-in, the time in your office with your crew, the tools we wire up, and the one thing that changed in AI this week and what it means for you. It comes in three sizes, depending on how much of your business we're helping run.
On top of that there's your AI spend, which only goes up with what you actually use: how much AI you run, how many people are on it, and how far back we keep your history. We work out the right size together on the first call, and it all lands on one monthly bid where you can see every line.
If you want an agent that does real work on its own, we host OpenClaw for you on a machine we own. We set it up, lock it down, back it up, keep it updated, and watch it. If you'd rather use what you already pay for, ChatGPT, Claude, Codex, or Hermes on your own account, we manage that instead: configure it, connect it to your tools, set the permissions, and keep it current.
Either way it's a small monthly fee per agent on top of your plan, and the platform stays on whoever's account it belongs to. Nothing to buy, nothing to install.
See the platforms we manage →Most people start on a plan. When there's something bigger to build or connect, an estimating tool, a customer portal, two systems that won't talk, that's custom work and we bid it per project. We'll tell you honestly when we think something's worth it.
We've spent years deep in AI and computers, and we're the kind of people who read the release notes for fun. Working with us doesn't feel like that, though. It feels like having a friend who happens to be an expert. You text, you call, somebody shows up, and they explain things in a way that makes sense.
The tools get cheaper every month, and pretty soon everybody will have the same ones. What most businesses still won't have is a person who knows how their work happens, keeps up with all of this, and picks up the phone when something's off. That's the part we built the company around.
Meet Layups People →That's a decision about the next decade, not this quarter, and you shouldn't have to become a tech company to make it. We're built to be there the whole way.
Currently partnering with builders, contractors, and the trades
Tell us what's eating your week and what you've been wondering about AI. Someone here will read it and get back to you within a business day with where we'd start.
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